Recently it was described by a senior executive of the Motion Picture Association of America (MPAA) as “the most popular illegal site in the world”, with 98 million visitors a month. It was cited by the International Intellectual Property Alliance (IIPA) in its 2018 submission to the US Government as part of the US Trade Representative’s (USTR) annual Special 301 country review process and featured in USTR’s most recent Notorious (Pirate) Markets report. The piracy site has long been a thorn in the side of content owners. When Vietnam-based popular pirate movie streaming site 123Movies, aka GoMovies, suddenly announced last month that they were shutting down-and advised its users to start paying for content– there was both relief and some head-scratching on the part of the content industry.
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